PR is a marvelous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to avoid. It would be great if there were some simple rules to follow.... right...!?!?! Well, here we are! 20 rules that will help you get PR right and not f**k it up. Straight talking. Simple. No nonsense. And no five-syllable-words-that-need-to-be-looked-up-on-google....