Elizabeth Wiley
Author
Language
English
Description
With the rise of Jimmy Carter, the 1976 presidential election proved a transformative moment in US history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns.
Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's...