What Women Want: The Global Marketplace Turns Female-Friendly
(eAudiobook)

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Published
Blackstone Publishing, 2011.
Status
Available Online

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Physical Description
7h 20m 0s
Format
eAudiobook
Language
English
ISBN
9781982470777

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Citations

APA Citation, 7th Edition (style guide)

Paco Underhill., Paco Underhill|AUTHOR., & Mike Chamberlain|READER. (2011). What Women Want: The Global Marketplace Turns Female-Friendly . Blackstone Publishing.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Paco Underhill, Paco Underhill|AUTHOR and Mike Chamberlain|READER. 2011. What Women Want: The Global Marketplace Turns Female-Friendly. Blackstone Publishing.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Paco Underhill, Paco Underhill|AUTHOR and Mike Chamberlain|READER. What Women Want: The Global Marketplace Turns Female-Friendly Blackstone Publishing, 2011.

MLA Citation, 9th Edition (style guide)

Paco Underhill, Paco Underhill|AUTHOR, and Mike Chamberlain|READER. What Women Want: The Global Marketplace Turns Female-Friendly Blackstone Publishing, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID9303af5c-243b-b82e-dcb5-e8c5b5321cb4-eng
Full titlewhat women want the global marketplace turns female friendly
Authorunderhill paco
Grouping Categorybook
Last Update2022-10-18 21:40:45PM
Last Indexed2024-03-27 02:07:07AM

Book Cover Information

Image Sourcehoopla
First LoadedAug 10, 2022
Last UsedFeb 24, 2024

Hoopla Extract Information

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    [synopsis] => Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace—what makes a package, product, space, or service “female friendly.” Underhill offers a tour of the world's marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. “The point is,” writes Underhill, “while men were busy doing other things, women were becoming a major social, cultural, and economic force.” And, as he warns, no business can afford to ignore their power and presence.
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