The Last Link: Closing the Gap That Is Sabotaging Your Business
(eAudiobook)

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Published
HighBridge, 2007.
Status
Available Online

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Physical Description
5h 15m 0s
Format
eAudiobook
Language
English
ISBN
9781598875560

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Citations

APA Citation, 7th Edition (style guide)

Gregg Crawford., Gregg Crawford|AUTHOR., & Adam Grupper|READER. (2007). The Last Link: Closing the Gap That Is Sabotaging Your Business . HighBridge.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Gregg Crawford, Gregg Crawford|AUTHOR and Adam Grupper|READER. 2007. The Last Link: Closing the Gap That Is Sabotaging Your Business. HighBridge.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Gregg Crawford, Gregg Crawford|AUTHOR and Adam Grupper|READER. The Last Link: Closing the Gap That Is Sabotaging Your Business HighBridge, 2007.

MLA Citation, 9th Edition (style guide)

Gregg Crawford, Gregg Crawford|AUTHOR, and Adam Grupper|READER. The Last Link: Closing the Gap That Is Sabotaging Your Business HighBridge, 2007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work ID99bb9b3e-0783-c6b8-788c-f5a6035b80d9-eng
Full titlelast link closing the gap that is sabotaging your business
Authorcrawford gregg
Grouping Categorybook
Last Update2023-01-14 19:02:10PM
Last Indexed2024-04-20 02:08:21AM

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    [synopsis] => A business expert explains how any business can strengthen its numbers by making the connection between corporate strategy and customer interfacebetween planning and sales. Most organizations have the same weakness. There is a gap between their careful plans and what happens at the point where the sales force meets the customer. In his 25 years combating profit-killers for Fortune 500 companies, Gregg Crawford has seen this again and again. Companies have almost everything they need to succeed. All that's missing is one final connection - the last link. Countless companies spend millions of dollars to develop and disseminate strategies they believe will lead to corporate growth, strong profits, and secure margins. Often, these strategies become expensive bookends. Crawford exposes the money pit that impotent strategies create; offers sharp, researched analysis and practical company-wide fixes; and describes a watertight implementation process to move the numbers in the right directionby linking strategy with sales.
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