Carried Away: The Invention of Modern Shopping
(eBook)

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Published
Columbia University Press, 2002.
Status
Available Online

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Format
eBook
Language
English
ISBN
9780231504447

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Citations

APA Citation, 7th Edition (style guide)

Rachel Bowlby., & Rachel Bowlby|AUTHOR. (2002). Carried Away: The Invention of Modern Shopping . Columbia University Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Rachel Bowlby and Rachel Bowlby|AUTHOR. 2002. Carried Away: The Invention of Modern Shopping. Columbia University Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Rachel Bowlby and Rachel Bowlby|AUTHOR. Carried Away: The Invention of Modern Shopping Columbia University Press, 2002.

MLA Citation, 9th Edition (style guide)

Rachel Bowlby, and Rachel Bowlby|AUTHOR. Carried Away: The Invention of Modern Shopping Columbia University Press, 2002.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDe0b595c1-3626-357a-9e6a-41d7c7dcdd9c-eng
Full titlecarried away the invention of modern shopping
Authorbowlby rachel
Grouping Categorybook
Last Update2023-08-18 20:04:16PM
Last Indexed2024-04-18 02:51:23AM

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    [synopsis] => Asserting that a history of shopping was, until recently, a history of women, Rachel Bowlby trains her eye on the evolution of the modern shopper. She uses a compelling blend of history, literary analysis, and cultural criticism to explore the rise of department stores and supermarkets of the United States, France, and Great Britain. Bowlby recalls the fascinating early days of these institutions. In the mid-nineteenth century, when department stores first developed, their fabulous new buildings brought middle-class women into town, where they could indulge in what was then a new activity: a day's shopping. The stores offered luxury, flattering women into believing that they belonged in a beautiful environment. It is here, Bowlby argues, that the idea of the modern woman's passion for fashion and shopping took hold. Developed in the twentieth century, supermarkets took an opposite tack: they offered functionality, standardization, and cheapness. However, Bowlby claims, despite their differences, the two institutions belong together as emblematic of their respective eras' social developments: the department store with the growth of cities, the supermarket with the proliferation of suburbs. With their dazzling lights and displays, both supermarkets and department stores were thought to produce in females an enhanced or trance-like state of mind. For readers who regard shopping as a spectator or participatory sport, and for those who wish to understand our culture and the psychology of women, or those who simply enjoy a witty, literate romp through the aisles, Carried Away is the perfect purchase.
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