Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2019
    [artist] => Seward Seward
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/csp_9781613083987_270.jpeg
    [titleId] => 12398930
    [isbn] => 9781613083987
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Ultimate Guide to Amazon Advertising
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 214
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Seward Seward
                    [artistFormal] => Seward, Seward
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Advertising & Promotion
            [1] => Business & Economics
            [2] => Direct
            [3] => E-commerce
            [4] => Entrepreneurship
            [5] => Marketing
            [6] => Small Business
        )

    [price] => 0.99
    [id] => 12398930
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

Determine if Vendor Central or Seller Central is right for your brand

Capture new customers through Sponsored Product Campaigns

Apply the five essential elements of a high-quality product detail page

Establish metrics, evaluate performance against keyword types, and perform competitive analyses

Add negative keywords that can benefit your advertising campaigns

Apply Amazon's secret formula for long-term winning
    [url] => https://www.hoopladigital.com/title/12398930
    [pa] => 
    [series] => Ultimate Guides (Entrepreneur Press)
    [publisher] => Entrepreneur Press
    [purchaseModel] => INSTANT
)