Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2020
    [artist] => Ben Foster
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/vsa_9781544516196_270.jpeg
    [titleId] => 13580256
    [isbn] => 9781544516196
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Build What Matters
    [demo] => 
    [segments] => Array
        (
        )

    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Ben Foster
                    [artistFormal] => Foster, Ben
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Rajesh Nerlikar
                    [artistFormal] => Nerlikar, Rajesh
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Customer Relations
        )

    [price] => 0.74
    [id] => 13580256
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.

In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
    [url] => https://www.hoopladigital.com/title/13580256
    [pa] => 
    [subtitle] => Delivering Key Outcomes with Vision-Led Product Management
    [publisher] => BookBaby
    [purchaseModel] => INSTANT
)