The Soft Edge: Where Great Companies Find Lasting Success
(eAudiobook)

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Average Rating
Published
Ascent Audio, 2021.
Status
Available Online

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Physical Description
7h 9m 0s
Format
eAudiobook
Language
English
ISBN
9781663703309

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Citations

APA Citation, 7th Edition (style guide)

Rich Karlgaard., Rich Karlgaard|AUTHOR., & Brian Troxell|READER. (2021). The Soft Edge: Where Great Companies Find Lasting Success . Ascent Audio.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Rich Karlgaard, Rich Karlgaard|AUTHOR and Brian Troxell|READER. 2021. The Soft Edge: Where Great Companies Find Lasting Success. Ascent Audio.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Rich Karlgaard, Rich Karlgaard|AUTHOR and Brian Troxell|READER. The Soft Edge: Where Great Companies Find Lasting Success Ascent Audio, 2021.

MLA Citation, 9th Edition (style guide)

Rich Karlgaard, Rich Karlgaard|AUTHOR, and Brian Troxell|READER. The Soft Edge: Where Great Companies Find Lasting Success Ascent Audio, 2021.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work IDdf7a3d7e-e965-5a47-079a-4da3363f0ff5-eng
Full titlesoft edge where great companies find lasting success
Authorkarlgaard rich
Grouping Categorybook
Last Update2023-01-14 19:02:10PM
Last Indexed2024-03-27 03:29:00AM

Book Cover Information

Image Sourcehoopla
First LoadedMay 18, 2023
Last UsedSep 18, 2023

Hoopla Extract Information

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    [synopsis] => Success in business has traditionally meant having a strategy and excelling at the hard skills: controlling costs, boosting speed, effectively managing the supply chain, and superior number-crunching and analytics. For years, mastering these hard factors was enoughbut in today’s climate, it’s not so simple. The very appeal of the hard stuff, the fact that it can be measured and quantified, also means it can be analyzed and copied by the competition. So what does it really take to get ahead, and stay there? THE SOFT EDGE argues that certain key soft" factors are the only remaining edge to any businesss ability to succeed in the modern economy for the long run. They move beyond strategy and the hard, to the next level - seeing companies through the disruption of a rapidly changing environment. Five key advantages make up THE SOFT EDGE: Trust: Customers must trust that your product or service is authentic and robust enough to withstand the immediacy of today’s media. When things go wrong, customers and stakeholders believe youll do the right thing. Smarts: In the age of Google, true smartness means the ability to see and recognize patternsand constitutes the difference between forecasting a likely future or simply following the conventional wisdom Teamwork: Team-oriented selling and sales commissions outperform individually focused sales teams by 30 percent. Taste: Clever product design and integration are proxies for intelligencethey make customers feel smart. If your product or service is seen as a badge of intelligence, youre far along the road to lasting success. Story: In a world where outsiders can weigh in and have a greater voice on your brand, the ability to create an effective narrative is more important than ever. The post-recession economy can reward you if you do the right things, but will punish you, swiftly and severely, if you dont. THE SOFT EDGE provides the essential tools for any organization to stay competitive, now and in the future.
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