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Author
Language
English
Description
The must-read summary of James Wynbrandt's book: "Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition...Even in the World's Most Turbulent Industry".
This complete summary of the ideas from James Wynbrandt's book "Flying High" tells the story of former JetBlue founder David Neeleman and his amazing career. In his book, the author draws from interviews with Neeleman's relatives and associates to provide an in-depth analysis...
Author
Language
English
Description
The must-read summary of Jan Carlzon's book: "Moments of Truth: New Strategies for Today's Customer-Driven Economy".
This complete summary of the ideas from Jan Carlzon's book "Moments of Truth" shows how the best way of delivering consistently high-quality moments of truth lies in building a customer-driven company. The author explains the six essential characteristics of this type of company and how all of these elements can be brought together...
Author
Language
English
Description
The must-read summary of Robert J. Serling's book: "Legend & Legacy: The Story of Boeing and Its People".
This complete summary of the ideas from Robert J. Serling's book "Legend & Legacy" charts the fascinating journey of Boeing, highlighting successes, near-disasters, and strategic wins. In his book, the author explains how Boeing took risks at crucial times, such as into the commercial airline business, and in the late twentieth century with the...