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Business communication is an area of organizational management that pertains to the sharing of information, internally and externally, to achieve company objectives and maintain business operations. This communication may occur at various levels internally among staff-across departments, teams, and hierarchical levels-or externally between the company, its clients, stakeholders, suppliers, and the community at large. Business Communication Demystified...
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Email marketing is a digital marketing strategy that involves sending emails to prospects and customers to cultivate relationships, enhance user engagement, promote brand awareness, drive sales, and achieve other marketing objectives (Zhang, 2019). This strategic form of direct communication works to convert prospects into customers and turn one-time buyers into loyal, recurring clients.At the core of every email marketing campaign is the email list:...