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Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
Bryan and Jeffrey...
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A true story of making a difference: “What does your family stand for? Read this book—it will change your life” (Daniel H. Pink).
It all started when fourteen-year-old Hannah Salwen had a “eureka” moment. Seeing a homeless man in her neighborhood at the same moment when a glistening Mercedes coupe pulled up, she said “You know, Dad, if that man had a less nice car, that man there could
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Why is J�agermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively...
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How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post).
Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.
America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for...
Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.
America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for...
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Summary of Predictably Irrational by Dan Ariely | Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems. However, understanding that we, as humans, are predisposed...
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In the digital economy, businesses need to adapt quickly to satisfy customers' constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone-from engineering to the C-suite-on the same page and speaking the same language.
The Product Mindset...
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Here are some of the testimonials from people who used the advice from the book:
Great Advice Everyone Can Use
"Very enjoyable and an easy read. I love that this provides clear direction that everyone can use to write a letter when you have a bad experience with a business. Wish I had this a few years ago when our hotel room was double-booked and another couple came into our room around midnight! I knew there should have been some type of compensation...
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Environmental impacts in consequence of human activities mainly lead back to consumption. The overall research aim of this study is to estimate how sustainable consumption can be increased through sustainable innovation by mainly considering pro-environmental aspects. Relating to this, several objectives are pursued as the following examples show. For instants, the study aims to regard efficiency, consistency, and sufficiency as three strategic principles;...
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Sometimes we need to take a step back and re-evaluate just why do we do the strange things that we do in business, why do people behave the way they do. "How To Survive" is about taking a fresh look, in a sometimes confrontational, sarcastic, ironic, insightful, and absolutely true way, at the we we handle our work situations. The articles are superbly funny, a unique insight, and cross both local and international views in their appeal.
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A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making.
Backed by research across a dozen disciplines, A Deeper Truth explains how genetics and neurology impact perception, behavior, and choice. It also succeeds in providing a comprehensive explanation for disruption even in the arenas where Clayton Christensen himself acknowledges...
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The world is poised on the threshold of economic changes that will reduce the income gap between the rich and poor on a global scale while reshaping patterns of consumption. Rapid economic growth in emerging-market economies is projected to enable consumers worldwide to spend proportionately less on food and more on transportation, goods, and services, which will in turn strain the global infrastructure and accelerate climate change. The largest gains...
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As a customer success leader, whose insight do you rely on for success?
Your field is still maturing, yet your profession is one of the fastest growing in the world. There are tons of books and blogs written by success professionals sharing their experiences and strategies, but how do you know what will work for your specific situation? Whose advice is the expertise you can trust?
Wayne McCulloch has more than 25 years of experience in the software...
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Summary of Hooked by Nir Eyal with Ryan Hoover | Includes Analysis Preview: Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful...
14) De Compras con Él y Ella: Técnicas de Mercadeo para Entender Cómo Venderles al Hombre y a la Mujer
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Venda más y mejor conociendo a su cliente. La ciencia es muy clara: los hombres y las mujeres usandiferentes partes de su cerebro y por lo tanto se comportan de manera distintaen muchísimas situaciones, incluyendo la manera en que vamos de compras, compramos y consumimos productos y servicios. Como profesional de ventas, publicidad o mercadeo, entender estas diferencias es la clave de nuestro éxito. Paraaumentar las ventas, usted debe comprender...
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This introduction to one of the key areas of behavioural economics – social preferences – explains in clear, nontechnical language how particular groups of experiments have been used by behavioural economists to shed light on the processes of economic decision making. These include bargaining games, trust games and public good games. The significance of determinants such as punishment, sanctioning, emotion, cooperation, reciprocity, leadership,...
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GuíaBurros: Tus derechos como ciudadano y consumidor es una guía con todo lo que necesitas saber de tus derechos como ciudadano y consumidor, desde el individuo como persona, el individuo como familiar, hasta la justicia gratuita.
El individuo en su condición de persona
El individuo en su condición de familiar
Las relaciones paterno-filiales
Las relaciones entre parientes
Las relaciones conyugales
Testamento y herencia
El individuo y el tráfico...
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A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author forecasts how we will engage in commerce in the future and proposes a roadmap to follow in order to achieve customer engagement and success in tomorrow's retail arena.
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Este libro realiza un cruce entre la psicología y la economía, o más precisamente, la psicología y la macroeconomía. Pablo Mira indaga si la psicología humana tiene algo que ver con el magro desempeño que mostró la economía argentina en las últimas décadas y que la relegó a ser un país con ingreso medio bajo, pese a ser considerado históricamente un país con potencial para ser rico. "La imagen tradicional en el análisis económico...
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This is an inside chronicle by a former Kodak Purchasing Manager of why Kodak failed. With words direct from Kodak Chairman and CEO, Antonio Perez, learn how he tried so desperately to save the iconic company amidst a down economy, corporate chaos, and misguided focus. Did Antonio Perez, make the appropriate decisions around leadership roles at Kodak? How detrimental was the internal disorder and unscrupulous behavior exhibited by management? Did...
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Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity...