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"The New Alpha Male helps men do the unappetizing work of self-inquiry by framing it as a pre-game warm up. Here readers "untrain" themselves about assumptions they might take as absolute truths in six areas: Culture, Addiction, Stories, Projection, Fear, and Spirituality. The game then heats up in the first half, in which Lance introduces the first three Principles of Perseverance: Accountability, Integrity and Compassion. After a half-time break,...