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Author
Language
English
Description
Now in its updated third edition, In the News is the "go-to" textbook on media relations in Canadian colleges and universities, widely acclaimed by media professionals and academics alike. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. They take you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult...