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"From SoulCycle to Scientology, we're all obsessed with cults. Linguist Amanda Montell examines the language cults use to draw us in"--
What causes people to join-- and more importantly, stay in-- extreme groups? The answer, Montell believes, has nothing to do with freaky mind-control wizardry or Kool-Aid. She argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways...