Central Kansas Library System

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

"Angel Whittaker earned his scars the hard way, but the scars that can't be seen are the ones that haunt him the most. Since he moved to Fool's Gold, California, he's cobbled together a life for himself as a bodyguard trainer. If he's not exactly happy, at least his heart is safe. Working with pro-football superstars taught tough-talking PR woman Taryn Crawford one thing--she can go toe to toe with any man. But then dark, dangerous former Special...

Desperate to save her PR firm, which has accumulated a roster of A-list clients, Gail DeMarco agrees to pose as high-profile actor Simon O'Neal's wife so that he can get custody of his son.

After he makes a costly mistake in the World Series, center fielder John Roper tries to get his life back on track with the aid of Hot Zone publicist Amy Stone, a project that is undermined by the constant intrusion of his family.

Now reissued--one of the most beloved novels by the \"New York Times\" bestselling author in which dedicated, if somewhat demented, environmentalists battle sleazy real estate developers in the Florida Keys.

The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work. Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's...

What distinguishes successful people from everyone else is the way they use the power of relationships-- so that everyone wins. Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. He distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with "networking," and distills his system of reaching out to people into practical, proven principles....

I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories. As a public relations professional, your craft isn't as straightforward as it may seem to those outside the PR industry. It's a career in which strategizing and storytelling, making quick connections and forecasting...

Este libro da grandes consejos y trucos sobre cómo hacer marketing por correo electrónico de manera correcta. ¿Cuáles son los métodos o enfoques del buen marketing por correo electrónico, las estrategias de marketing por correo electrónico y cómo uno puede aumentar sus ganancias con el marketing por correo electrónico y el marketing de relaciones? Este libro consta de 26 capítulos y está escrito en aproximadamente 18500 palabras. Tabla...

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: Get your name into magazines, radio, TV and the Internet-Overcome the 15 most common publicity mistakes-Prepare for a media interview and score positive publicity-Create...