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What Globalization Now Means for Your Business
Executives can no longer base their strategies on the assumption that globalization will continue to advance steadily. But how should they respond to the growing pressures against globalization? And what can businesses do to control their destinies in these times of uncertainty?
In The New Global Road Map, Pankaj Ghemawat separates fact from fiction by giving readers a better understanding of the key...
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New Tools for Succeeding Globally
Why do so many global strategies fail -- despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.
When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including...