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Esta publicación es resultado de un trabajo colectivo entre diversos investigado-res nacionales e internacionales, articulados por el interés de reflexionar sobre el valor de los procesos relacionados con lo humano como elementos esenciales para el desarrollo organizacional y la calidad de vida laboral. El valor que repre-sentan las personas en cualquier tipo de organización las vuelve epicentro funda-mental para la competitividad y el fortalecimiento...
2) 1+1=7
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Español
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Los directivos deben saber que hay una riqueza oculta dentro de sus organizaciones y que la pueden encontrar en tres elementos: en su gente, en su creatividad y en la interacción optimizada que se da entre su gente. En 1+1=7, los directivos de las empresas son orientados para descubrir recursos ocultos y aprovechar mejor las inversiones que les permitan obtener un mayor valor y retorno de la inversión (RSI).
Según el autor Baldwin Tom, muchos ejecutivos...
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This is a fictitious story about the mess that was created in a pharmaceutical CDMO, when an unrealistic business plan was asked to be delivered. It is inspired by events observed in different companies in the contract manufacturing industry, and it provides key lessons around different strategic topics that CDMOs have to deal with.
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The Upside of Turbulence is an enlightening look at the inherent paradox of how to strategize and plan in a turbulent business world where the only thing that doesn't change is change itself. In this book, based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, Donald Sull, named an "up and coming thinker" by the Financial Times, lays out the fundamental logic of opportunity and provides...
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Planning Management provides readers with a concise and practical overview of planning management. Covering the fundamentals of planning, this book introduces the various aspects of planning management including plan analysis and evaluation, the steps involved in the planning process, strategic and tactical planning, long-term versus short-term planning, forecasting and trend analysis, SWOT analysis, contingency planning, and the effective use of...
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Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace." Guenter Lauber, Vice President, Siemens Energy Rob Mancuso, Senior Vice President, Investors Financial Services Corp. "Thull has taken consultative and collaborative sales...
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From venture capitalist Ben Wiener comes a rollicking debut novel that artfully blends business strategy with murder mystery, and keeps you guessing to the very end.
Addie Morita, a frustrated young crime researcher, finally gets her big career break when a serial killer targets her successful former classmates from an elite San Francisco Bay Area college. Addie must match wits with both the taunting killer and the intimidating Special Agent assigned...
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Even if you've created marketing plans before-it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic The Marketing Plan, you'll learn how to navigate this perilous new landscape-while actually generating...
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Excellence in Execution is about how to execute strategy. Leaders today recognize that they need to have the ability to craft strategy and that they require the skills to execute it. But almost all books, blogs, talks, articles and other material discuss "why" execution is important, not how to achieve excellence in execution. Excellence in Execution aims to start where almost all leave off. It takes the reader on the implementation journey and is...
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Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to...
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What good is a project that's on time...on budget...and ends up providing your organization with no bottom-line results whatsoever? Whether it falls short of expectations, fails to ultimately be embraced by the people in the company meant to be using it, or simply lands with a thud in the marketplace, a project that doesn't truly deliver value is worthless at best. It's great to be on time and under budget, but to achieve positive results, project...
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How do Success Heroes succeed in all of life all at once? They live from Vision. Vision inspires you right through your fears and opens the door to pain-free success. But you need the right contemplative and action skills to make your vision real. Want visionary success for yourself, your company, career or cause? THE VISIONBUILDERS' MANUAL is your skill-building guidebook. You'll gain these skills: How to discover the right vision for right now,...
14) Customers Are the Answer to Everything: How to Get and Keep All the Customers Your Business Wants
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Do you dream of a bigger business, leaving your W-2 for your own thing or advancing your marketing or sales career? "Customers are the Answer to Everything" unravels the mystery of getting customers. This book explores and brilliantly illuminates the happy point where customers understand why they should choose you...over and over. Here are just a few discoveries in "Customers are the Answer to Everything": Find out what your customers really need...
Author
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Deutsch
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Der dramatische Wandel der Geschäftswelt und die stetig steigenden Herausforderungen für Führungskräfte hinterlassen deutliche Bremsspuren in der Geschäftsentwicklung deutscher Unternehmen. Warum finden viele trotz ausreichender Kapazitäten und Ressourcen nicht in die Erfolgsspur?
Der Wandel kann nur durch Führungskräfte mit den nötigen Kompetenzen und Fähigkeiten bewältigt werden. Das Zeitalter des Leadership ist angebrochen. Leader denken...
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Are you winning the battle but losing the war?
Every leader has to deliver the goods -- make budget, meet deadlines, and deftly manage people -- to provide the inspirational fuel that keeps their business running day-in and day-out.
But therein lies the danger of winning today's battle and losing the war -- that is the long game of creating sustainable value in a volatile, uncertain world that is becoming ever-more complex and ambiguous.
The...
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STRATEGY? TACTICS? CONFUSED?
How many times have you sat in a meeting and heard someone use the word "strategic?"
As in: "We're not being very strategic about X." or "We need a strategic plan for project Y." And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with generally, no one the wiser as to what "strategic" really means.
Next time,...
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Our most revered business icons of the last few decades are the bold risktakers, such as Richard Branson, Elon Musk, and Steve Jobs. Yet in today's stock market-driven economy, companies are playing it safe, with too many leaders focused on short-term gains, rather than value creation. The result is a static business culture that generates forgettable results-even as the world demands big solutions. So how do we get back in the risk-taking game? In...
19) Reversing Racism
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English
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This book is written to tackle what in recent times has become a significant issue when equity in multiracial settings is being discussed, especially as globalization continues to encourage diversity and inclusion around the world. It begins, like most books on the subject, by giving the reader a view of the different expressions of racism; and as the reader progresses, the book provides suggestions on what victims of racism can do collectively on...
20) Pinnacle
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English
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Turn your business into a category of one in your industry.
Do you own a small business with more than a handful of employees? Are you frustrated that your organization has flatlined? Do you feel drained by working long hours and only dreaming of having an energized team ready to step up and lead? Do you nurse an ambition to scale your business into one that dominates its niche? Are you concerned that time is running out and you may never fulfill...