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Imagine, if you can, the world of business - without corporate strategy.
Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.
But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged...
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It's getting tougher to develop a winning formula in today's business world. Competition is fierce. Customers are demanding, fickle and unpredictable and employees are looking for insightful and caring leadership. In response, extreme energy in most organizations is spent on trying to develop the "perfect" strategy or Plan that, due to its superb strategic essence, is viewed by all as a "slam dunk" to succeed. Unfortunately, the Plan, regardless of...
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Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it offers a thorough...
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Strategy essentially involves competing to be unique. It is the key to achieving goals through proper planning, resourcing, implementation and evaluation of various strategy management tactics. The strategy is essentially the choices an organization makes, that defines what markets to be served and how to gain a competitive advantage in the marketplace. The strategy involves taking basic directional decisions for organizational purposes and missions....
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Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace." Guenter Lauber, Vice President, Siemens Energy Rob Mancuso, Senior Vice President, Investors Financial Services Corp. "Thull has taken consultative and collaborative sales...
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In Inclusion: STILL the Competitive Business Advantage, Shirley Engelmeier continues her contributions to thought leadership on the importance of inclusion in an environment that has been roiled with new discussion–and new dissent–amid rapidly changing demographics, continually emerging technology and a global economy that is continually shifting to favor newly emerging market powerhouses. Within this framework one thing remains a constant–the...
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To stay ahead of the pack, you must translate your organization's competitive strategy into the day-to-day actions carried out in your company. That means channeling resources into the right efforts, achieving the right balance between innovation and control, and getting everyone pulling in the same direction. How to keep all this on track?
Identify critical gaps in your strategy execution processes, focus on the most important choices you must make,...
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Think tanks and research organizations set out to influence policy ideas and decisions-a goal that is key to the very fabric of these organizations. And yet, the ways that they actually achieve impact or measure progress along these lines remains fuzzy and underexplored. What Should Think Tanks Do? A Strategic Guide for Policy Impact is the first practical guide that is specifically tailored to think tanks, policy research, and advocacy organizations....
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New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no...
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Over the last fifteen years, every major aspect of our lives has changed because of Facebook. You may not like Facebook, but you can't deny its success. And, to a large degree, that success stems from the "move fast" ethos. The entire culture of Facebook is, built for speed.
Move Fast is an exploration of modern software strategies and tactics through the lens of Facebook. Relying on in-depth interviews with more than two dozen Facebook engineers,...
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We're so often faced with apparent paradoxes: continuity and change, conservatism and progressiveness, predictability and chaos. In business, inherent tensions are mistakenly viewed as problems to be resolved once the "correct" answer is found. But when we consider only one direction-either A or B-we only see part of the picture. The strongest and most innovative solutions are frequently realized not through either/or decision-making, but by pursuing...
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Is your company a storyteller-or a storydoer?
The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
Today's most successful businesses are storydoers.
These companies create products and services that, from the very beginning, are manifestations...
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All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy. "I call it TurboStrategy," says Tracy, "because it is an intensive, fast, short, sharp, effective...
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From venture capitalist Ben Wiener comes a rollicking debut novel that artfully blends business strategy with murder mystery, and keeps you guessing to the very end.
Addie Morita, a frustrated young crime researcher, finally gets her big career break when a serial killer targets her successful former classmates from an elite San Francisco Bay Area college. Addie must match wits with both the taunting killer and the intimidating Special Agent assigned...
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A Wall Street Journal Bestseller
Named a Financial Times top title
How to unleash "human magic" and achieve improbable results.
Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.
Back in 2012, "Everyone thought we were going
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Leveraging the power of business networks for success. Whether it sells computers, clothing, or cars, your firm's fate is increasingly linked to that of many other firms, all of which must collaborate effectively in order for each to thrive. This phenomenon has changed the basis of competition from battle between firms to battles between networks of firms--and more than ever before, success depends on managing assets your company doesn't own.
In...
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Even if you've created marketing plans before-it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of Bill Luther's classic The Marketing Plan, you'll learn how to navigate this perilous new landscape-while actually generating...
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Español
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En los negocios, hablar de estrategias implica un camino a seguir y ese camino solo puede conocerse mediante la actitud y el empeño de un líder. El liderazgo ha formado parte esencial de innumerables casos de éxito, tanto empresariales, como de políticos en determinados proyectos de nación. El líder intuye, se prepara, se forma a un molde según las circunstancias de su entorno. Una persona capaz de ser guía de estrategias clave y hacerlas...
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The Brass Tacks Guide to Writing a Winning Business Plan is a complete guide to creating a world class business plan package. It will walk you step by step through the process of researching, synthesizing, and writing a compelling, fundable VC-caliber business plan. You'll get a real-world look at the process of writing a plan for the author's entrepreneurial adventure travel business, Neur Tours, while learning the ins and outs of industry, market,...
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Deutsch
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Der dramatische Wandel der Geschäftswelt und die stetig steigenden Herausforderungen für Führungskräfte hinterlassen deutliche Bremsspuren in der Geschäftsentwicklung deutscher Unternehmen. Warum finden viele trotz ausreichender Kapazitäten und Ressourcen nicht in die Erfolgsspur?
Der Wandel kann nur durch Führungskräfte mit den nötigen Kompetenzen und Fähigkeiten bewältigt werden. Das Zeitalter des Leadership ist angebrochen. Leader denken...